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We work out of a windowless, 200-square foot office with no air conditioning; share rooms at the Days Inn on work trips; and work around the clock to bring fact-based daily news and original reporting. Whatever kind of luxury you think news companies live in, we can assure it: It doesnโt apply to Roca.ย
Yet we are incredibly fortunate and try to use that to do good for those in need. Just this month, our newsletter community sent hundreds of packages to hurricane victims and our app users gave $8,000 to a family we met that lost their home in Helene (help them reach their $10,000 goal here).
So naturally, we were sad to see readers accusing us of โprofiteeringโ when we sent out a partially-paywalled premium Sunday newsletter with reporting from Asheville, North Carolina.ย
Weโd like to make clear to our readers that we donโt paywall content to make it inaccessible. We paywall content to make it accessible. Money from subscriptions funds our reporting and weโve priced them as affordably as possible. Without them, there is no report from Asheville.ย
That being said, we understand why people think news about disasters and other important topics should be free, so we are following yesterdayโs installment with a free one today. Thank you to those of you who do fund our reporting. If youโd like to do so, you can sign up here.ย
Below, we feature the stories of three hurricane survivors.

โThe water was up to my lip, 25 feet high,โ Sylvia said.ย

Sylvia had been in her third-floor apartment when the storm struck. A stoneโs throw from the French Broad River, which cuts through Asheville, the combined force of a tropical storm and hurricane had caused the riverโs water level to rise rapidly. Before people could respond, the river had exceeded its banks by 25 feet. With devastating force, it ripped through Asheville, ripping away whatever was too weak to withstand the flow.ย
Sylvia couldnโt swim and the water was up to her third-floor window when an emergency boat came by. The team shouted through a megaphone: โโAnybody in the building?โโ
Sylvia recalled, โI said, โYes!โ he said, โGet everybody out!โ I was beating on everybody door in there.โ Minutes later, it was time to go: The rescue workers pulled her through her window and onto the boat.
โI was scared,โ she said, fear palpable in her voice. โI ain't never been so scared in all the days of my life.โ
The boat took Sylvia and her husband across the river, where โ amid the gushing flood โ they had to grab onto a rope and climb up a hill.ย
โI was more scared than the boat,โ Sylvia said. โI said, โOh God, I can't do it.โโ
โIโm scared of heights,โ she explained. โAnd Iโm scared of black people.โ
Sylvia โ who is black โ burst out laughing with tears in her eyes.
โIf I donโt laugh Iโm gonna keep crying,โ she said.ย ย
The lower floors of Sylviaโs buildings were destroyed. Her apartment remains mostly intact, albeit with no water or electricity. Having been homeless before, she said sheโs unfazed by her current housing situation. Yet some of her homeless friends lived in tents along the river. Theyโve been missing since the hurricane.ย
โThey refused to leave,โ she said. โWhen somebody tells you to get up and leave, you get up and leave. But nobody thought the storm was going to be that bad.โ
Sylvia โ like everyone else we spoke to โ believes the death count is drastically understated. Sheโs seen bodies being pulled out of the river and the mud. Sand is everywhere in western North Carolina, a product of the river overflowing its banks, and we had been speaking in a sand-covered parking lot. She gestured at the sand beneath our feet: There may even be bodies there.ย
โIโm just grateful that our building is still standing because a lot of peopleโs places got floated down the river. And a lot of people didnโt survive.โ
โBut I thank God that I did. So, we okay.โ

Pablo Alday had done everything right. Then came the rain.

Many of the areas hardest hit by Helene were in the mountain towns that surround Asheville. In Swannanoa, six miles east of downtown, homes were swept down mountainsides; toxic chemicals were released into the water, ground, and air; and everything along the river was ripped away.
The Alday familyโs home was a stoneโs throw from the river. While the structure survived, everything within it was destroyed. When we arrived, everything the family had ever acquired was sitting out in the front yard, waiting to be brought to a dump.
A sign sticking out of the trash read, โGod bless America.โ

Pablo Alday had legally immigrated from Mexico over 20 years ago and worked in a local supermarket warehouse while earning his citizenship. He and his wife bought a home in Swannanoa and raised a family, including a daughter who became a teacher at a nearby elementary school. Pablo and his wife had truly achieved the American dream. They had been saving for years to enjoy his retirement and were almost there.
The rain started on Thursday night and continued into Friday. The water overflowed the riverโs banks and soon engulfed everything between the river and the Aldaysโ home. In a matter of hours, the water had reached the roof of their modest one-story house.

Then hours later, it was over. And in that period, the Aldays lost everything they had.
Two days later, emergency workers entered the home of the Alday familyโs next-door neighbor, who hadnโt been seen since the storm. When the Aldays had gone to see if anyone was inside and shouted out a greeting, no one had shouted back.
But someone was inside โ their neighbor was trapped in the mud with no water or food unable to shout. He spent over 48 hours there before he was found.
โWhen my parents found out that he was stuck in the mud, that reallyโฆthat really hit hard,โ Pabloโs daughter said. โThey were like: We were here. We couldnโt hear him. We didnโt know there were still people stuck in there.โ
The man was brought to the hospital in critical condition, where he remained as of our visit, two-and-a-half weeks after the storm.
We asked Pablo how it felt to have accomplished so much in the United States and then lost it so quickly.
โSad,โ Pablo said. โVery sad.โ
In his backyard, he picked through a mound of junk. He pointed to a clump of metal: โMy tractor.โ
โItโs destroyed?โ
โDisappeared,โ he said.

Because Asheville isnโt a flood area, Pabloโs daughter explained, their insurer wouldnโt cover the damage. FEMA had provided an initial $750, but there was no information about what might be covered beyond that. Pablo would therefore have to use the familyโs savings to rebuild their home. Those savings, his daughter explained, were about to enable his retirement. Now, retirement isnโt in the picture.
The Alday kids had started a GoFundMe to help. It had raised just $180 of the $10,000 target, but the Roca app community donated $8,000 over the weekend. If anyone wants to contribute, this is the link.

In the mountains north of Asheville are towns, many poor, that were decimated by the storm. In the least accessible towns, people remain totally cut off from society. Many of these towns had a single road in and out and that road was destroyed.
In Barnardsville, much of the riverside was destroyed. In one place, an auto repair shop had been swept away, leaving a pile of mud; in another, a bridge had become a heap of stones, trapping a family on the other side. At one spot, we saw the remnants of a trailer park and went to take a look around.

While Asheville boomed in recent years, much of the area around it remained poor. Itโs Appalachia, one of the most inaccessible and, arguably, neglected regions in the continental US. Yet the people of such a region arenโt the kind to expect help, which is why as we walked through the condemned trailer park, we spotted a tent on the riverside. A man had just exited it and was building a wooden rack, apparently to hang his clothes.
The man, Timothy, had lived here for 51 years and had been living in his tent since the flood. When I asked where his trailer was, he gestured down the river: โItโs gone, six of em. I ainโt never seen no shit like this.โ
On the Thursday of the storm, the fire department had come knocking on peopleโs doors to let them know a storm was coming. Some people left, but others, including Timothy, stayed. But on Friday morning, the river spilled over its banks. As it got nearer to the trailer, Timothy got scared. When it reached his front step, he got in his car. โWe were gone,โ he said, in search of higher ground.
When he returned, his home was gone.

In the following days, people tried to loot the wreckage. One local guy was caught looting a four-wheeler.
โThey beat him to damn death,โ Timothy said. โAnd one got shot in the stomach over here the other night.โ
โTheyโll shoot you,โ he said. โThey ainโt got nothinโ left. You out here trying to steal what little they got left, theyโll kill you. Because they earned itโฆand theyโll never let nobody take it away. Not like that. But hell, this flood take it away and they wonโt say nothinโ.โ
He gestured at the field we were standing in: โEverything here was underwater,โ he said. Before, he said, it had been a โbeautiful green yard.โ Now, we were standing on top of a four-foot layer of sand.
When we expressed shock at Timothyโs plight, he scoffed.
โThis ainโt the worst part, guys. Thereโs places way worse than thisโฆHope I donโt live to see another somethinโ like this. Itโs bad.โ
โDid you have insurance?โ
โNah, we rented. So no big deal. Ainโt my first. Iโve had fires and all kinds of stuff. This my third time beinโ homeless....Weโre good. This stuff is just material. Didnโt lose no family. All my family live out here, so weโre grateful for that. Everybody made it. Well, not everybody. All my family made it.โ
โIt just happens,โ he said. โAinโt nothinโ we can do. It just shows you how small we are. We arenโt in control of it. So how are you supposed to feel? You gotta take the good days with the bad.โ
Timothy knew the area like the back of his hand: โItโs 12 miles from here to the top of the mountain. So you got 12 miles, about nine streams. All the timber coming with it. Ainโt nobody can stop it. I donโt think God can stop it.โ
โIt was a force to reckon with. It does show you how little you are. But what are you gonna do? Seriously. What are you gonna do? You canโt cry all the time. I broke down 30-45 minutes here and there, but you gotta go on. If you break completely down, whatโs the use of even being alive? Manโs gotta fight for something. All the time fighting for something. I donโt care if youโre a good Christian or not, a good person or bad person. Youโre fighting for something all the time. Little, big โ all the time fighting.โ
โDo you think people here are tougher? Appalachian people?โ we asked.
โI think everybody is tough, in their own way. You gotta be tough. Iโm tougher than city people, but them city people tougher than me when I go to the city. But they ainโt tougher than me when they come out here. Peopleโs tough, everybodyโs tough.โ
โThese people, theyโll bounce back. Theyโre like rubber balls. Itโs pulled this community together. It was growing apart โ but this pulled them back in. Too many outsiders, drugs, people giving up on each other. But Iโve never seen some shit like this. People helping people, enemies helping enemies. True enemies helping each other. SeriouslyโฆItโs changed everybodyโs heart.โ

Editorโs Note
If you learned something from todayโs newsletter, we encourage you to subscribe for premium. It funds this original reporting.
These stories contain a sample of how people are faring around Asheville. We hope you learned something new and thank you for reading.
-Max and Max
RocaNews co-founders